JBF Embrace is our newest initiative in the provision of holistic support for the families of children with cancer. It was borne out of the understanding that the need for emotional support does not come to an end with the loss of a child. In fact, for some family members, it’s now more important than ever, as they are forced to come to terms with emotions that may have been suppressed during the journey in addition to the crushing reality of the death of their child. Embrace is based on the model of a peer counselling group where families at different stages of the journey can share their thoughts and emotions and provide advice and encouragement for each other. On the 31st October 2015 We launched JBF Embrace - Stronger, Together. A structured programe to futher assist parents was  made available from January 2016.